Menomonee Valley Partners reveals a revitalized brand for the revitalized Menomonee River Valley

The Valley has changed a lot since 1999…


…and now our look has too!

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For almost 20 years, MVP and friends of the Valley have helped to transform the Menomonee River Valley from Wisconsin’s most visible eyesore to a national model in economic development and environmental sustainability. Together, we have created a great place for businesses, attracted family-supporting jobs, and provided opportunities to enjoy Valley attractions, green spaces, and trails.

Since the Menomonee River Valley has changed so much in the past 19 years, we decided it was time to change our look, too. We are excited to share a new logo and website for Menomonee Valley Partners and the Valley! 

“ I have had the privilege of seeing first-hand the tremendous improvements the Valley has undergone in recent years,”  said Bill Davidson, Vice President of the Harley-Davidson Museum and Menomonee Valley Partners board member. “ This new brand captures the dedication and hard work that has made the Valley a destination for companies, families and tourists alike.”

A New Look


The new logo conveys where the Valley is today. The bright colors represent the vibrancy of the Valley with its thriving businesses, destinations, parks and trails. The image is also symbolic of the Valley’s role in bridging Milwaukee’s rich history to its dynamic future, bridging the city to nature, and bridging neighbors to each other. 


A New Home Online

The new website,, celebrates the Valley’s entertainment and recreation destinations as well as the diversity of companies and job opportunities in the Menomonee River Valley . Visitors can explore all that’s happening at .

The new website features:

Upcoming events and the Valley's place in history...


Destinations to eat, drink, play, and tour...


Direct links to job opportunities, volunteer opportunities, and business resources...


All about Menomonee Valley Partners, Business Improvement District #26, and the projects and initiatives underway to fulfill the Valley's full potential...


The Menomonee River Valley is a vibrant location — a great place to work and a great place to visit . Our new look reflects that—even as we continue to work to make the Valley an even more vibrant and productive place. 


Update Our Email Addresses

Our emails have updated with our new look, please update your records.

Catrina Crane,

Ben Hoekstra,

Michelle Kramer,

Corey Zetts,

Menomonee Valley Partners is a nonprofit organization formed in 1999 with a mission to revitalize and sustain the Menomonee River Valley as a thriving urban district that advances economical, ecological, and social equity for the benefit of the greater Milwaukee community. Since then, 51 companies have moved to or expanded in the Valley, more than 5,200 jobs have been created, 60 acres of parks and trails have been established, and 10 million people visit the Valley’s recreation and entertainment destinations each year.