strategic priorities

MVP identified six strategic priorities to assure continued success of the Valley’s revitalization. Each goal and strategy is supported by a detailed action plan and performance measures, which are outlined in the full Menomonee Valley Partners Strategic Plan.

  1. Encourage and facilitate high-quality redevelopment of vacant parcels and underutilized properties, with a current focus on the East End of the Valley and the St. Paul Ave corridor

  2. Recruit and retain high-yield, high-quality employers

  3. Connect employers to a regional, job-ready workforce and position local workers to be competitive for upcoming employment opportunities

  4. Maintain a thriving, sustainable, urban district, which is home to manufacturing, entertainment, and recreation

  5. Provide effective transportation access and other infrastructure

  6. Ensure MVP has the organizational capacity to achieve its long-term goals

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Menomonee riverwalk

In July 2017, Milwaukee’s Common Council approved proposals for a design overlay and design standards to extend the Milwaukee RiverWalk along the Menomonee River in the Valley, a major recommendation and catalytic project outlined in the Valley 2.0 Plan.

menomonee valley design charette

The Menomonee Valley Design Charette outlines a vision to sustainably transform more than 40 acres of land on five vacant or underutilized riverfront sites as well as streetscaping for the St. Paul Avenue corridor. Concepts highlight potential for the next phase of Menomonee Valley revitalization, including new businesses, an extension of the RiverWalk along the Menomonee River, and physical connections to adjacent neighborhoods.

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career discovery initiative

Employers are in the midst of a labor shortage at the skilled and entry-level positions. Each have a goal to build awareness about careers through outreach to Milwaukee youth. Menomonee Valley Partners builds relationships between local youth and the Valley’s skilled labor force to inspire more youth to pursue high-demand careers. Our Career Discovery Initiative suite of programs includes: Manufacturing Career Days, Engineering Career Days, Young Women in STEM, Young Women in Manufacturing, Construction and Trades Tours, and Valley Lunch & Learns. 

Business networking & services

MVP promotes economic development by offering resources and services to Valley businesses and their employees. These programs help businesses grow in place and supplement employee offerings that help with recruitment and retention, such as professional development and meaningful volunteer opportunties. A variety of programs and activities meet the unique needs of the Valley businesses.

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Business recruitment & technical assistance

MVP recruits businesses that strengthen the region’s manufacturing sector, provide family-supporting jobs, and high employment densities. MVP markets privately and publicly owned properties for sale or lease. Once a business chooses to locate in the Valley, MVP assists the company with the development process, from identifying available funding sources to providing guidance through the city permitting process, and eases the company’s transition to the Valley through assistance with employee services, from transportation planning to new business networks.



The Menomonee River Valley is a local sustainable economic and environmental effort that has received national attention. MVP provides education, outreach, and marketing regarding the needs and accomplishments of the Valley, including newsletters, events, this website, tours, and presentations to legislators, professional associations, local civic groups, and at national conferences.

valley 2.0 Plan

The Valley 2.0 Plan, the City of Milwaukee’s market study and land use plan adopted in 2015, sets a strategic framework to continue positioning the Valley as an innovative, sustainable, and successful urban industrial center. The plan builds on the Valley’s resources and momentum to chart a course for elevating the Menomonee River Valley into one of the most innovative, successful, and recognized urban industrial centers in the United States. 

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reed street yards

The City of Milwaukee is partnering with the owner of Reed Street Yards to redevelop the property into a research and technology park focused on growing Milwaukee's water industry. It is also open to other uses, such as apartments and non-water related office buildings. Reed Street Yards is a 17-acre property featuring a riverwalk on the South Menomonee Canal across from the Harley-Davidson Museum and adjacent to Walker’s Point.  

burnham canal wetland initiative

Located on the southeastern edge of the Valley, the Burnham Canal is a former shipping canal that is no  longer in use. This project will transform the Canal from the 11th St bridge west to the end of the canal back into a wetland. This is an environmental remediation project that is a joint project between the Milwaukee Metropolitan Sewerage DistrictMiller Compressing, and the US Army Corps of Engineers. Read more about this project here.